GABRIEL GARCIA
Brazilian Direct Response Creative Strategist to DTC
6y + media buying and direct-response/DTC creative strategy.
PLATFORM
MARKETS
SPECIALITY
Featured Guest on Biggests Digital Marketing Podcasts on Brazil
Second Biggest Gateway checkout on Brazil
Y Combinator S19 fintech international gateway
VIEW CASE STUDIES ABOVE
CASE - MY SPIRITUAL MENTOR
Scaling R$10M in 11 months
Testing new formats based on research about what's the target public is receiveing organic
HIPÓTESE: um ad não pode parecer um ad
MÉTODO: research to find most viral organic content target public is consuming
TEST: ABO campaign with same copy and just 1 variable different: format. 1 ad set per ad
RESULT: Ted Talks format drives instant authority and convert
More details on results:
180K peak at day with 1347 orders
AOV: 133
CTR: 2.3%
Hook rate: 62%
10M revenue with 7M in ad spend on tracker
Profit: Almost 3M
ROAS: 1.4
Improving revenue in just one week to Almost 1 milion and 6131 orders
CASE - PRESENTATION AI SCHOOL
Scaling 1 month 100k to 500k
One kind of ad for each public which buy
HIPÓTESE: differents kinds of public buying the same product to create theirs own project
MÉTODO: ranking most themes people use to generate slides
TEST: 1 campaign per public with 3 ads with different angles
RESULT: 100k to 400k in just one month scaling to most profitable public
More details on results:
We started working in 2024 with 100k/month
Before hiting a winning ad
Next month (July/24) we hited almost 500k/month
CTR: 1.5%
Thumbstop: 23%
Hook rate: 57%
CASE - @danidoppt
Scaling Expert Education from 50k to 100k/mo with ROAS 2
My first job on Marketing as a media buyer
HIPÓTESE: differents kinds of public buying the same product to create theirs own project
MÉTODO: ranking most themes people use to generate slides
TEST: 1 campaign per public with 3 ads with different angles
RESULT: 100k to 400k in just one month scaling to most profitable public
